« The best packaging is no packaging at all. » This is the vision of Bruno Hannecart, CEO of HANOVA, and the mindset behind every decision in our company. Reducing waste, minimising material use, and using recycled and recyclable materials… for him, this is an obvious principle guiding all our actions.

Less material used means less environmental impact… every gesture counts.

Yet, in our daily lives and current consumption habits, completely eliminating packaging often remains unrealistic. In the food sector, for example, packaging plays a vital role: it protects products, ensures hygiene and freshness, and allows food to be transported over long distances without loss of quality.

This is where plastic can become a thoughtful ally. (See Polyvia advertising campaign.) When designed intelligently, recycled, and reusable, it helps reduce waste, lighten packaging weight, and even lower the carbon footprint.

At HANOVA, we strive to offer solutions that combine practicality, food safety, and environmental responsibility.

Plastic is not a bad choice by default: it can be a considered choice, integrated into a global approach to waste reduction and sustainable innovation. The goal is not to eliminate packaging at all costs, but to optimise it so it has minimal impact while meeting the needs of modern life.

💬 What do you think about the role of plastic in our food packaging? Share your thoughts and ideas in the comments!