Your packaging: a lever for your sales and for the end consumer

Did you know that the right choice of packaging directly impacts your customer’s perception… and your revenue?

Take NovaFood, for example: our packaging is designed to be used when the seller prepares the portion chosen by the end customer in the butcher, cheese, or fish counter…

Benefits for the consumer :

• Extended freshness → the product keeps all its quality
• Safety and hygiene → fewer risks for the customer
• Everyday convenience → easy opening, appropriately sized portions
• Transparency and aesthetics → the customer sees exactly what they are buying
• Environmental responsibility → recyclable or eco-designed packaging

And for your business:

• Your products are more attractive and reassuring, boosting your sales.
• You convey your brand image through customised printing of your logo.
• You build customer loyalty, who return for quality.
• Your shelves are enhanced, improving your point of sale image.
• You reduce waste and improve stock management.

Thanks to NovaFood, your products stay fresher longer, your shelves attract consumers, and you increase sales while reducing waste.

Practical tip
See packaging as a marketing tool at the counter: it attracts customers, influences their purchase decisions, and makes the seller’s job easier when preparing the final portion.

Do your packaging solutions really add value to your shelves? Share your experiences and best practices in the comments!