Think outside the box to innovate more effectively

Last Thursday, we walked the aisles of the Snack Show in Paris, meeting with snack food manufacturers a sector that forms part of Hanova’s growth strategy.

Getting out into the field, observing, listening and understanding trends.
Stepping outside our usual ecosystem to identify new needs.
Confronting different realities and constraints – in short, creating new opportunities.

During this visit, we observed a dynamic sector, driven both by culinary innovations and high expectations regarding packaging:
– Eco-design
– Functionality
– Compliance with the European PPWR regulation (reducing the environmental impact of packaging by making it recyclable by 2030)

These are all issues that feature prominently in our thinking and in our day-to-day work at HANOVA, and which encourage us to re-evaluate our approach and listen more closely to our markets.