What if the real transition started with understanding?


Our trade association, Polyvia, is launching its national campaign “Too Much”, an initiative that deserves wide visibility.

Its objective: to move beyond preconceived ideas and bring facts back to the center of the debate on plastic packaging, which is too often judged without a comprehensive analysis of its uses and real impacts.

What if we took a moment to truly understand what plastic packaging is actually used for?
The “Too Much” campaign deliberately uses absurdity—such as an ice-cube tray or a container made of hair—to convey an essential message: wanting to “replace plastic” at all costs can sometimes lead to counterproductive excesses.

Changing materials without a holistic approach is not necessarily synonymous with environmental progress. On the contrary.
The right packaging is not the one that disappears, but the one that makes sense.

We fully share this assessment. The goal is not to defend a material as a matter of principle, but to reason in terms of life cycle, taking into account performance, environmental impact, recyclability, and actual use.

Yes, plastic packaging has its place—provided it is intelligently designed and used appropriately. This is precisely the commitment we uphold at Hanova.

Through the use of recycled and recyclable raw materials, and through our innovations in eco-designed products, our flexible packaging and pouches are conceived and designed to combine efficiency, responsibility, and common sense.

In 2026 and beyond, let us collectively make the right choice:
an approach based on common sense,
responsible and informed decisions,
and controlled innovation in the service of real utility.

Plastic packaging: not systematic, but often logical

👉 To discover the full campaign, visit the Polyvia page or:
https://www.les-emballages-plastiques.fr/